What is the hegemony of Huawei in the eliminated Chinese market? Divination of the trend of Chinese mobile phone manufacturers

Xiaomi overtook Apple to take second place in the second quarter of 2021

　In Japan, many people also realize that the sense of existence of Xiaomi is increasing year by year. 2021 is an eye-catching year for Chinese manufacturers after 2020. The momentum of companies will not stop in 2022, and will temporarily overtake Samsung and Apple. Review the trend of companies in 2021 and speculate on the trend of 2022. [photo] Huawei's new folding smartphone

Realme is showing his sense of existence on behalf of Huawei.

　Xiaomi surpassing Apple (over-the-counter points survey) is a big topic in smartphone shipments in the second quarter of 2021 (April-June). In previous years, Apple's shipments in the second quarter were the lowest in the quarter, a move seen as instantaneous, while the gap between Apple, which ranked second again in the third quarter, and Xiaomi was only 1 per cent. The momentum of Xiaomi is reminiscent of Huawei for some time. By 2020, Huawei, which is second only to Samsung, can no longer be found. Realme is showing a sense of existence interchangeable with its Huawei. Realme shipped more than 100m smartphones within 37 months of starting up in 2018. India, which is second only to China in the smartphone market, surpasses Samsung and ranks second only to Xiaomi. It is reported that the sales share of Flipkart, a large Indian EC website, will reach more than half. Although the global share of shipments is less than 10%, it left a figure of 5% in both the second and third quarters of 2021. Realme, as a low-cost model brand of OPPO, appeared in India. Because of its good sales and classification, it has become a subsidiary of the same group together with OPPO and OnePlus. OPPO independently launched the "OPPO A series" including the low-price model, but maintained a certain brand image by not introducing the low-price model. Realme has won great support from the younger generation through the exciting model that OPPO does not launch, the realization of e-sports 's "sharp" model, and the cooperation model with Japanese designer Naoko Kurosawa. Realme will steadily increase sales in the emerging markets where it specializes in the future. The move coincides with the jump of Xiaomi's Redmi brand a few years ago. Redmi steadily improves its popularity with an overwhelming performance-to-price ratio, and in order to cater to the upsurge of popularity, it has invested in the game model "K Series" and so on. On the other hand, realme is not limited to cheap models. As mentioned earlier, he has launched high-end and fashion models and has a better impression of the product than Xiaomi's Redmi. I am afraid that the momentum of Realme will surpass that of Redmi, which must be a big threat to Xiaomi. Smartphones have not yet been launched in Japan, but they may finally be available in 2022.