With the impact of the new colon virus has a major impact on the economy, the smartphone market is gradually recovering.Looking at the shipment volume of smartphones in the first quarter of 2021 (January to March), first place Samsung (21).8 %), 2nd place Apple (16 %), 3rd place Xiaomi (14).1 %), 4th place OPPO (10).8 %), 5th place Vivo (10).The top manufacturers of 1 %) were positive growth compared to the same period of the previous year.
Above all, Xiaomi has a difference from Apple.It has shrunk to 9 % and will be second in the second quarter.There are no blind spots in the folding model "Mi Mix Fold", the back sub -display flagship "Mi 11 Ultra", and the Xiaomi, which has many "REDMI series" that develop from 5G to cheap.
「Mi MIX FOLD」を発表するXiaomi CEOのレイ・ジュン氏。Xiaomiのスマートフォンラインアップは充実しているMeanwhile, Huawei, who was second in the share until 2020, ranked 6th and lower after the US government sanctions.How many years have you lost the name of Huawei in the top of the smartphone shipment ranking?
IDCによるグローバル市場のスマートフォン2021年第1四半期シェアIn this way, Huawei has lost its momentum globally, but has always run first in the Chinese market.However, looking at the latest surveys, the market has also dropped share.According to a survey by Canalys, the first quarter of the 2021 domestic smartphone shipments were Vivo (23 %), 2nd place OPPO (22 %), and 3rd place HUAWEI (16 %), hereinafter Xiaomi (hereinafterFollow 15 %) and Apple (13 %).Huawei has been halved compared to the same period of the previous year, although Honor has been spun off.
While Huawei's momentum falls around the world, what smartphones are selling in the Chinese market?Chinese media has released the estimated data of the sales of smartphone models on the EC site in March 2021, surveyed by famous Chinese bloggers, Kootome MAX.
2021年3月の中国ECサイト販売数量推定値（小乙MAX氏調査）iPhone 11 is more popular than iPhone 12
By manufacturer, China has strong domestic manufacturers such as HUAWEI, but if you go to subways and downtown areas in large cities such as Shanghai, many people use the iPhone.The Apple Store in the large city is always full of visitors.It is clear from the results of this survey, and the top sales are Apple's iPhone 11.Despite the "iPhone 12", the iPhone 11 is 4799 yuan (about 81,000 yen) and the iPhone 12 is 6299 yuan (about 1006,000 yen).This price difference is great for China's general consumers.
The iPhone 11 is a specification that can be used enough for active duty, and is a core product with excellent price and performance balance in the Apple's product lineup, which is biased toward high -priced models.On the other hand, those who are not hesitant to buy high -priced products purchase "iPhone 12 Pro" and "iPhone 12 Pro Max".The "iPhone 12 Mini" (5499 yuan, about 92,000 yen) and "iPhone SE" (3299 yuan, about 50,000 yen) are not in the 20th place, which is not popular with small display models.If you buy an iPhone SE, there are many consumers who buy new or used iPhone 11.
中国の大都市には必ずAppleストアがある。一番売れているのは「iPhone 11」だMate 40 Pro is out of stock at the Huawei online store
If you look at the best -selling sellers other than Apple, the second place is ranked in Xiaomi's low -priced model "REDMI 9a".It is 599 yuan, about 10,000 yen, and is selling to a wide range of people, including low -income and students.In the third place, HUAWEI's flagship model announced in the fall of 2020 was included.It is expensive at 6499 yuan (about 109,000 yen), but has excellent performance and design, and is always out of stock in the Huawei online store.The supply is low due to sanctions, and its popularity is much higher than that.
Huaweiのオンラインストアでは、Mate 40 Proは「到貨通知」、品切れにつき入荷通知待ちとなっているXiaomi is a popular REDMI series
Let's take a look at the ranked 20 products for each manufacturer or brand.
Surprisingly, there is only one Vivo that stood in the top Chinese share.In addition, no model OPPO is not ranked.In both cases, each product on sale is selling evenly, so it seems that the popularity is unbiased for specific models.
中国シェア2位のOPPO。機種別ランキング20位に1機種も入っていないが、全製品が死角なく売れているのだろうXiaomi is noticeable in the popular REDMI series.The REDMI series is not only cheap models, but also high -end models such as "REDMI K40 Pro" equipped with Snapdragon 888, ranking 13th.In addition, Xiaomi also has three MI series of MI series in the main line in the 20th place, and half of the total is Xiaomi.Xiaomi is probably aiming for the first place in China in the quantity operation that sends new products one after another.
Xiaomiは中国で常時20機種以上を販売している他に興味深いメーカーも
