F1 2010 meets Magic ink reservation bonus is approaching the mystery!
"F1 2010" is long -awaited for racing games lovers on October 7.Just like the content of the game, I can't help but worry about the marking pen presented as a reservation privilege.Why did you become this goods?With Mr. Asami of Code Masters, the gimmick, he was familiar with Magic Ink, a developer of Magic Ink, who is also familiar with "Good morning magic ink!"Yeah!
なお、今回の会合場所はパブリックビューイングにも参加した（関連記事）、六本木の「F1 PIT STOP CAFETM六本木」。もうここは電アスレース部の部室だ！（今決めた）
The manager also participates and hears a valuable story from Mr. Yamada.Unusual and serious activities
Inside the store, along with the "F1 2010" poster, there is also a poster for SUPER GT Fuji!(Unfortunately, the cancellation of the Fuji match was announced).
Before that, I will explain it for those who do not know, and in F1, I will mark the optional tires (soft ones) and wet tires, but the Teranishi Chemical Industry is used for this marking.It is a magic ink.The color is a bright green by the combination of pigment ink different from commercial products.If you look at the broadcast of F1, you will see the tires with a green line.
This special green is used as part of the eco -drive enlightenment campaign "Make Cars Green" jointly promoted by the FIA (International Automobile Federation) and Bridgestone.If you are interested in the details of the campaign, please visit the Make Cars Green official website in Bridgestone.
The dots have become the connected line
─ In the first place, please tell me how to supply magic ink to F1 tire marking.
Terai Chemical Industrial Corporate Planning Department Hiroki Yamada
Teranishi Chemical Kogyo Yamada (hereinafter, Yamada) I personally liked F1 and watched TV broadcasts without indispensable.In 2007, I found a white marking on F1 tires in a magazine, and I immediately knew that it was a company's product from the appearance of painting on the tires (laughs).The pen tip of the marker is cut diagonally, so I saw it was repainted many times, and I felt that my product could be applied at once with a pen tip (8mm wide).I did it.
We were planning to release a white magic "White SR" product in August 2007, so I wonder if we can somehow use our products.White markers don't have much demand.So, I wanted a track record of being used for something in the sense of promoting sales.However, there is no connection, so I just called Bridgestone's major representative (laughs).
I managed to introduce the department in charge, but at first I was refused to use something from overseas manufacturers.However, I managed to attach a story to send a sample and sent a box with six WHITE SR.Then, I used it in the middle of the season, and the person in charge (Bridgestone Hamashima) used a photo with the box in a magazine or something.From there, we decided to propose a marker to F1.
With this pen tip, you can set the tire on the motor and turn it at high speed and apply it with "Kyu", so it can be easily painted because it can be easily applied.
──I want to emulate Mr. Yamada's action.From there, how did you link to the collaboration with "F1 2010"?
Code Masters Marketing Director Kazuhiro Asami
Code Masters Asai Asae (hereinafter referred to as the Asaiku) Benefits are important for as many people as possible to make a reservation, but we have the right to make the game, but we do not have the right to convert goods.You can't make so -called “F1 goods”.
Then, when I was thinking about what to make the "F1 2010" reservation privilege, I saw the information on the net that "the marker used for F1 tires is magic ink".If you can make this marker a privilege goods, F1 fans will be pleased, "Would you like to poke it?", And even if you are not familiar with F1, if you ask "Why marker?"I can have it.
So I asked the owner of "F1 PIT STOP CAFE Roppongi" to know the magic ink representative.From there, we introduced Mr. Yamada (of Teranishi Chemical Industries), and then became a reservation privilege for the game reservation.
で す か Did you have any connection to Teranishi Chemical Kogyo with "F1 Pit Stop Cafe Roppongi"?
Yamada: At F1 Pit Stop Cafe Roppongi, it was different from this year's thing, but there was a connection that the marker was released exclusively, so it was a collaboration that I could not hope.At first I didn't expect the story to spread so far.
Initially, there was an opinion in the company, "I can't be adopted in F1" and "I don't have to do other things until I take risks because I'm a stationery manufacturer," but now all employees are all employees.I am proud.Thanks to the tie -up with the game like this time, it has led to the recognition and sales of normal products, and the motivation in the company has increased, so I am really glad I did it.Well, it may have been forced at first (laughs).
F1 specification hamburger I ate this time!The carrot cut out in the shape of "1" feels good
──It's hard to collaborate with a completely different industry via motor sports.It seems that the dot is connected by a line (only for magic ink).Finally, please give me a word from Mr. Asami of Code Masters!
I hope you will know the Make Cars Green campaign via this marker, as well as the shallow sea game.In fact, some users actually knew the meaning of the color of the marker with this benefit, and in Japan, many people think that motor sports use fuel and are bad for the environment, but in fact.F1 fuel economy is getting better year by year.In the game, play with the accelerator fully open, and in the real world, eco -drive.I hope that various people will pick up games and markers and think about environmental issues.
── Thank you.
Mr. Yamada, who came from Nagoya, and Mr. Asaumi who rushed during the busyness before the release.Thanks to that, the members were able to study a lot! thank you!
