Achieve two notable functions at a reasonable price range
In the domestic mobile industry, new trends were born at each time from the old mobile phone era, and sometimes they spread to the market at once. For example, in the old days, there were folding designs, camera-equipped mobile phones, color LCDs, high-resolution LCDs, etc., but since the beginning of the smartphone era, the terminal designs themselves have become similar, and each company has improved the basic degree of perfection. Partly because I was focusing on the direction, I have the impression that no trend that would bring about such a big change was born.
However, from around last year, there is a hardware trend that each company has begun to install in a competitive manner, centering on high-end models. One is a wide display with an aspect ratio of 18: 9, and the other is a dual camera that proposes a new way of taking pictures with two image sensors.
First of all, the wide display with an aspect ratio of 18: 9 can be displayed wider when the terminal is turned horizontally, compared to the display with an aspect ratio of 16: 9 used by many smartphones so far, and it can be held vertically. It has the feature that it can be displayed vertically when it is displayed. As a matter of course, it can be displayed horizontally when viewing video content, and it is possible to reduce the area of the black band where nothing is displayed for movies. For portrait orientation, the amount of information that can be displayed at one time on content such as Web pages and SNS is large, and the number of scrolls can be reduced even on long Web pages. In addition to this, the wide display with an aspect ratio of 18: 9 is installed so that it occupies most of the front of the terminal, so when the user picks it up, it can be expected to produce the effect of carrying only the display.
In addition, the specifications of dual cameras differ depending on the product, and some models combine cameras with different focal lengths, such as standard and telephoto, and wide-angle and standard, but they are significantly different from models equipped with one camera. The reason is that it makes it possible to take pictures with "bokeh". Specifically, by using the difference in depth of field between the two cameras, focusing on a specific subject and blurring the background, you can take a picture that emphasizes the main subject, or focus after shooting. You can use it to change the position to match. When you share a photo on SNS such as Instagram, you can take a photo that looks good.
The new trend of these smartphones has been realized mainly for the flagship and mid-high class models of each company because the parts such as display and camera are costly, but this time, 30,000 yen from Huawei The "nova lite 2" that realized these functions was announced at a price range that greatly cuts. Speaking of Huawei, in the domestic market, while supplying mobile Wi-Fi routers for each mobile phone company, it is a manufacturer that has expanded its market share by introducing a wide lineup of SIM-free smartphones one after another.
This "nova lite 2" is the successor model to the "nova lite" and is positioned as the most reasonable price range model among the SIM-free smartphones sold by the company. By the way, "nova lite 2" is an MVNO exclusive model sold through domestic MVNO companies, and so far, it is not expected to be sold directly at home electronics mass retailers. The estimated market price is 25,980 yen (excluding tax), and sales will begin on February 9.
