On March 28, Cisco Systems added new products such as servers and cloud services to the lineup of the "Cisco Start Series", which is being developed at low prices for small and medium -sized businesses.Lease services for small and medium -sized enterprises that reduce the initial costs and new logo of the Cisco Start brand, which have been renewed overseas, have been shown.
In addition to the introduction of new products, the presentation on the same day also explained the current Cisco Start business, which has been developed with sales partners since the fall of 2015, and expansion overseas.
A new product group has been added to the "Cisco Start Series", and a lease service for SMEs has also been launched.
Shinsuke Takahashi, Managing Executive Officer of Sysco Systems, partner business
11ac wireless LAN AP of 40,000 yen, 350 yen per month, etc.
This time, the Cisco Start lineup was added to the low -cost composition model of the X86 server "Cisco UCS C Series", new models of wireless LAN access points, crowded business chat and telepreen products, and clouds, clouds.Four types of type security services.
The first server product of the Cisco Start brand is the 1U model (UCS C220) and the 2U model (UCS C240) of the Cisco UCS C series.Detailed specifications have not been announced, but by reducing the capacity of the hard disks and memory installed at the time of shipment, it is a low -priced package from the estimated market price of 250,000 yen (not included in tax, not included maintenance services) 4.Provided from the moon.The company calls both models the "Cisco Start server", but in terms of hardware, it is the same as the conventional UCS server, and it supports future expansion and function expansion with UCS options.
The first server product has been added in Cisco Start.We also provide Japanese -style management tools
At the wireless LAN access point, 802, which is cheaper than the existing products of the Cisco Start series (Aironet 1830/1850 series).The "Cisco Aironet 1815 Series" for 11ac WAVE 2 has been added.There are four types: standard models, telework models equipped with wired LAN ports, hotels for hotels, and high -power models.The expected market price is from the 40,000 yen range, and will be released sequentially from April.
In addition, a “SME Work Style Reform Package”, which bundles business chat services and tele -regence (video conference) products, has been added.Package "Cisco Spark" and "Cisco Telepresence SX/NX" package to enable video conferences including smartphones on the go.The estimated market price starts at 18,000 yen per month (Spark 3rd year license + 1 SX10N), and will be released in April.
Simple TV conference / business chat is provided as "SME Work style reform package"
クラウド型セキュリティサービス「Cisco Umbrella」も、Cisco Startのラインアップに追加された。Umbrellaでは、社内の端末やサーバーが参照するDNSサービスを通じて、フィッシングサイトへのアクセスやC&Cサーバーとの通信をブロックしたり、管理者の指定したカテゴリ（たとえばギャンブル、SNSなど）のWebサイトへのアクセスをフィルタリングしたりすることができる。不正サイトのデータベースにはシスコの脅威インテリジェンスクラウド「Talos」のデータを用いており、DNSの仕組みを利用するセキュリティサービスなので、中小企業が導入済みのUTMとも併用できる。市場想定価格は1ユーザーあたり月額350円（100名／3年契約の場合）。
This time, as part of Cisco Start, a lease service for small and medium -sized enterprises, Cisco Start EasyLease, has been announced.The purpose is to unify hardware / cloud services contracts and reduce initial investment costs by paying monthly.
Expected price example when using the new lease service "Cisco Start EasyLease"
Accelerate further growth with the expansion of the lineup, and "three times sales this year"
Shinsuke Takahashi, Managing Executive Officer of Sysco Systems, partner businessは、立ち上げからおよそ1年半が経過したCisco Startのビジネスについて「おかげさまで順調に推移している」と概況を説明した。2017年度（2016年8月～2017年7月期）のCisco Start製品売上は、半年経過した時点ですでに昨年度の売上額を達成。今回の新製品も合わせると「通年では昨年度の3倍の売上実績になるのでは」（高橋氏）という。
The Cisco Start series, which started with a product composition of switches, routers, wireless LANs, and firewall in September 2015, has later used cloud services such as "WebEX" and "Catalyst" switches in the 40,000 yen range.In addition, I have been working on my business. Looking at the sales ratio, the Catalyst switch and the entry model (10,000 yen or less) are increasing significantly.
Sales ratio in Cisco Start products in 2016 and FY2017 (until now).The size of the yen indicates the sales amount.
In addition, Takahashi said, "The sales of network products in the latest quarter market were 19 % growth," and Cisco START products did not take the Cisco's conventional product market, but they have never covered them.He emphasized that he was developing the market.In the previous product portfolio, not only medium -sized and medium -sized companies, but also the branch office environment of major companies, but the Cisco Start product also said that the market was "recapture".
All Cisco Start products are sold via partners, so expanding sales partners is also important.Mr. Takahashi said that the company has a track record of selling Cisco Start products to 4100 companies, and according to the questionnaire, "800-900 companies want to use Cisco products."In addition, 80 % of the sales partner evaluated the Cisco Start product as "easy to sell", and the remaining 20 % was evaluated as "no or bad", and "there was no negative opinion" (there was no negative opinion. "Takahashi).
"Before I started Cisco Start, 300 companies sold in Cisco were expanded to 4100 companies. In other words, the difference between 300 and 4100 companies (3800 companies) is newly cultivated by the Cisco Start.It will be my partner "(Mr. Takahashi)
In this announcement, Cisco Start's new brand logo was also announced, which was renewed to develop the series in the Asia -Pacific region.According to Michiko Kamata, director of the company's executive officer, the Cisco Start series has already begun in Australia, India, and Singapore, and for this, the logo has been applied for and created a logo to the US headquarters."Whether it will be deployed in the European and US markets, but it is already expanding on APAC," said Kamata.
Cisco Start's new brand logo
