Category: Goods and services
Release issuer: Panasonic
92% of hairdressers introduced "Straight Iron Nanocare EH-HS0E" that was satisfied with its straight performance Panasonic Corporation conducted an awareness survey on hair care for 100 women aged 20 to 40 who suffer from frizz. bottom. Through this survey, it became clear that more than 60% of women go to beauty salons less frequently due to the influence of corona, and the time and cost spent on home care has increased, which is a "real-minded" tendency. In addition, it turned out that as a "frizz problem" due to Korona-ka, we now have a new problem of "mask swell" due to the humidity of the mask. Therefore, we interviewed four popular hairdressers who are professionals in hair care and gave lectures on the correct points of hair care at home and the correct knowledge for keeping hair clean according to the type of frizz. ・ Survey content: Survey on curly hair (awareness survey) ・ Survey period: May 1, 2021 to May 6, 2021 ・ Survey method: Internet survey ・ Survey target: 20-40 suffering from curly hair 100 women in their teens ■ Does the change in the lifestyle of the Corona survey affect hair care? !! The dry season has changed, and the time has come when we are suffering from the humidity caused by the rainy season and summer sweat. From this survey, there are also melancholy voices saying, "I have to get up early in the morning to get rid of my swelling hair." In particular, as I have been refraining from going out since last year, one in two responded that they are "reducing the number of times they go to a beauty salon." As a result, hair such as "I can't straighten my hair regularly (51.1%)", "I can't apply straight perm regularly (31.1%)", and "I can't go to cut (75.0%)". It seems that hair troubles are increasing due to the inability to straighten the swell and reduce the volume. In such a situation, the first place to deal with it is "I iron straightener every day (62.5%)", and the second place is "I have my hair wrapped with a trowel (43.8%)". As a result, most people continue to make steady efforts every day using straight irons and irons (curl irons). Is consumption more "real-oriented" due to increased home time? In addition, about 70% of the respondents answered that their time and expenses increased by about 70% for hair care at home, and about 40% answered that their expenses increased by an average of 5,000 yen or more per month. Now that you can't go out, you can see that some people have started to spend time and money on hair care at home for themselves. In this way, as I began to spend more time and money on care at home, my feelings changed. When asked about shopping while spending more time at home, the most common answer was "I started to choose high-quality items and items that can improve my worries even if they are a little expensive (54.0%)." To. In addition, there is an opinion that "I have come to sharpen things such as spending money on things that are important to me (31.1%)", and I can see that the consumption tendency is changing to "real-oriented". ■ Common habit hair troubles change with Korona-ka! ?? When asked specifically about the worries about frizz, not only the standard worries such as "I lose to the humidity immediately (50.0%)" and "I swell with my sweat in the summer (38.0%)", but also "the rain". "I don't want to go out on the day (33.0%)", "I'm worried about the swelling of my hair and always check it in the mirror (28.0%)", "I feel depressed because my bangs aren't decided (29.0%)" I also found that I was feeling stressed psychologically. Mask The dampness causes the hair around the face to swell. A new problem called "mask swell" has emerged. As a manner in Korona-ka, it has become commonplace to wear a mask when meeting people or going out. Partly because of this, 16% of the respondents in this survey are worried that their bangs will swell due to moisture when wearing a mask. "Mask swell" that swells hair has been added to the problem of frizz. For those who have been worried about "the curl of the bangs is easy to remove" and "the bangs are more likely to swell" after becoming a mask life, it may be "mask swell" caused by the humidity of the mask. Maybe. Demand for straighteners is increasing due to Korona-ka! ?? However, one in three people is not satisfied with the current straightener! As a countermeasure to the fact that the frequency of going to the beauty salon has decreased in this survey, 65% of the respondents answered that they use a straightener for hair care every morning. On the other hand, as a problem, 44% of the respondents answered that "even if you do a straight iron, it will swell immediately on a humid day", and it is clear that 1 in 3 people are not satisfied with the performance of the current straight iron. increase. ■ How to solve the problem of "by type of frizz" by 4 popular hairdressers The problem of frizz has become more serious due to the addition of the problem of "mask swell" as well as the humidity caused by the rainy season and sweat. We would like to talk to four people, Chika Saito (freelance), Yoshimi Iwama (relian Aoyama), Asahi Naito (AKAMEE), and Masaaki Kamo (amble luxe Ikebukuro East Exit) about the points to solve such frizz problems. bottom. Are you properly caring for yourself at home? The opinion that hair is dry and damaged is also said, "Although the frequency of customer visits has decreased due to corona damage, more and more people are asked about care at home through SNS. At home, I bought care products online. It seems that they are taking care of their hair, but many customers are getting drier than before. "(Mr. Naito)" Even customers who are taking care of their hair at home may feel that they are not taking proper care. For example, if you were using a hairdresser's exclusive product, you started to buy shampoo at a local drug store, and your hair was very damaged, or you started using an iron without combing your hair. There are various causes, such as the iron becoming less slippery and the hair being burned by overheating for a long time. ”(Mr. Iwama) As you can see, than when I went to a beauty salon on a regular basis. However, I found that there are cases where the hair becomes dry and damaged more than I expected when it comes to care only at home. What type of frizz is your hair? Points of care for each type of frizz According to the hairdresser, there are 6 types of frizz. 1. Frizz (strong curly hair) = dusty type 2. Wavy hair (S-shaped swell, most common curly hair in Japanese) = undulating ridge type 3. Continuous beaded hair (thin and thick parts are alternately connected) Frizz) = Petit Petit type 4. Twisted hair (one hair at a time, partially twisted) = Screw screw type 5. Straight hair (hair with a smooth surface and a perfect circular cross section) = Straight type 6 .Frizz (soft hair that is thin and prone to frizz) = Hair care products used by type and type, and the effective use of the dryer is also different! This time, he explained the following four types of recommended measures that can be taken with a straight iron. [4 types of frizz that can be dealt with with a straight iron] [Points of care common to all types of frizz] The point is how to use a comb! If you want to reduce the volume around your face or the bee on your head, comb it forward before it dries completely. It will fit much better. Even after it is completely dry, you can comb it while it cools for a compact finish. Hair cream contains water, which makes it easier for the hair to spread when it evaporates, so oil is the best hair care agent and is recommended for frizz. Since the cuticles of Mr. Kusege are not evenly arranged, the coloring tends to fade quickly. By using a straight iron that has a function to arrange the cuticle well, you can improve the coloring. In the season when you are worried about rain and sweat, "mask swell" is also available! What are the recommended measures against humidity for Frizz? Moisturizing is actually important for hair that swells due to the humidity that is of particular concern in the coming season. Many people are wondering, "Is it moisturizing even though the humidity is high?" It is necessary to moisturize "to help control the amount of water". Specifically, it is recommended to use a mild shampoo that does not contain parabens or contains amino acid-based cleaning ingredients. For hair care, hair oils that use naturally derived oils such as jojoba oil and safflower oil sesame oil go well with frizz. And when the hair is wet, the cuticle is loose and it is vulnerable to rubbing, so please try to dry it as soon as possible after moisturizing. The secret to achieving beautiful straight hair is 160 ℃ or less! When using a straightener to straighten frizz, applying it to the same place for a long time will lead to damage. The time you can spend on the same place is about 3 seconds. Even if you pass it through the same place several times, keep it within 1 minute in total. If you can't stretch your habit without applying it for a long time, you can reduce the damage by reducing the amount of hair sandwiched between straighteners and straightening it by just passing it through. Also, in order to maintain beautiful hair, it is important to shorten the time to apply the straight iron, but the point is to keep the temperature of the straight iron below 160 degrees. It is recommended because it will improve the color retention. How to choose the right straight iron One of the points of a straight iron that is said to have high straight performance is the degree of adhesion between the plate and the hair. If the degree of adhesion between the plate and the hair is high, heat will be transferred evenly to the hair, and it will become a beautiful straight in a short time. On the contrary, if the degree of adhesion is low, the heat will not be evenly applied to the hair and it will not be straight as expected, so you will have to straight iron it at high temperature many times, and the hair will be more easily damaged. ■ "Rain", "Sweat", "Mask swell" ... A lot of worries, the savior of Frizz! "Straight Iron Nano Care EH-HS0E" approved by 100 beauticians "Straight Iron Nano Care EH-HS0E" with a total satisfaction of 94% in the product experience questionnaire conducted for 100 beauticians. One of the performances required for a straight iron, straight sustainability, is 94%, which is a high degree of satisfaction, and hair care effect / damage resistance is 90%, which is also a high degree of satisfaction. Also, regarding the finish, comments such as "It is slippery and prevents excessive heat from being applied to one place, so damage to the hair can be reduced, and it is good that the gloss is uniform and the hair looks beautiful." As a hairdresser, I found that it is a home care item that I would like to recommend to customers, such as "It is easy to apply tension and I think that the general public can feel the effect very much when using it on their hair." I did. ■ Product name: Straight iron Nanocare EH-HS0E ■ Product features: ・ A special straight that can be slid only once. Shiny straight hair lasts until night ⁻ 3 temperature control functions with high-performance heater and 3D close contact plate increase straightening power by 20% * ・ Smooth gloss coating plus makes hair gentle and straight ⁻ An advanced plate coating that keeps the hair from getting stuck, reducing friction on the cuticle while still transferring heat to the hair. For beautiful straight hair with a long habit.・ Cuticle care with "Nanoe" with plenty of water content ・ Easy to use design, easy from root to hair tip ・ Beautiful straight make-up ・ Speedy heat-up (about 100 ℃) in about 20 seconds ・ Maximum set temperature of about 200 ℃ 5 stages (approx. 130 ℃ / 155 ℃ / 170 ℃ / 185 ℃ / 200 ℃) Temperature control * 10 hair bundles based on Panasonic evaluation criteria Hair bundle straight value immediately after one treatment will be released in 2020 with Panasonic EH-HS9E Comparison ⇒ "Straight Iron Nanocare EH-HS0E" site https://panasonic.jp/hair/products/hair_iron/EH-HS0E.html To details of corporate press release PR TIMES Top
Information source: PR TIMES Publisher of this release: https://prtimes.jp/main/html/rd/p/000000484.000024101.html
* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.
