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Huawei sells sub-brand Honor "to survive difficult times"

Huawei of China announced on November 17th (local time) that it will sell all the businesses of its popular sub-brand "Honor" to Shenzhen Zhixin New Information Technology of China. Details of the transaction, such as the sale price, have not been disclosed.

Shenzhen Zhixin New Information Technology is a consortium launched by more than 30 distributors and distributors for their own survival, and Huawei itself does not participate.

Huawei、サブブランドHonorを売却 「困難な時期を乗り切るため」

"Huawei's consumer business is currently under tremendous pressure because it doesn't have access to the technical elements needed for its mobile phone business," Huawei said in a statement. Helps people and suppliers survive difficult times. "

Honor was launched as a low-priced smartphone brand for young people, and is also developing smart watches and notebook PCs. In addition to China, it sells products in Southeast Asia and rewards.

Honor's global site

Huawei has taken a de facto embargo on the United States as a national security threat, and Huawei has announced that it will be difficult to manufacture its own high-end processor, Kirin.

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