This is the time when MWC will be launched and new models of smartphones will be released by various companies. At the same time, in Europe, the secondary market has also become active. In February, venture capital for the sale of Livvis smartphones in Finland raised 124 million euros (16 billion yen).
Finnish venture capital firm Swappie bought second-hand iPhone and sold it after the company's maintenance and operation confirmation. Has entered so many countries.
A venture capital firm from Swappie Finland buys and sells Livvis iPhone.
There has been news related to smartphones in Finland for a long time. That said, it is neither a Nokia-branded terminal nor an Jolla. This is a company called Swappie, which specializes in dealing with iPhone in Livewise.
"reuse" refers to a product that becomes a state of new use by replacing the parts of a used terminal, etc. Unlike second-hand terminals that have been used, the repair is complete and confirmed to be usable.
Before that, I introduced everphone in Berlin, Germany, dealing with Liveish smartphones ("Enterprise smartphones are also the reason for Germany's venture everphone purchase of $200m in the 'aaS' era"), while everphone is the company's subsidiary restraint (known as "mobile service"). Swappie targets individuals, selling rework terminals and buying second-hand mobile phones (the company name Swappie is imagined to come from "exchange"). Everphone operates not only iPhone, but also brands such as Galaxy, while Swappie specifically targets iPhone.
This is the investment round of Series C led by German venture capital Verdane, which raised 12400 euros. Swappie raised 35.8 million euros (4.7 billion yen) as a Series B in 2020.
Come to the suddenly active Livewise mobile phone market.
Venture capital, which sells Livewise terminals, is not particularly new. French Back Market, which actually entered Japan, was founded in 2014. IPhone seems to be the center, but Galaxy and others are also waiting in line. There are also AirPods, iPad and so on. The company says it has been used by 6 million people since its inception. Just last month (January 2022), Back Market also announced that it had raised 51000 euros (67 billion yen) as a series E investment round. The company is valued at $5.7 billion (about 660 billion yen).
Although it does not have a great sense of existence at home, it has also entered Japan's French Back Market.
In the German-speaking circle, there is a venture capital Refurbed from Vienna, Austria. It is reported that entrepreneurs started business in 2017 because of the experience that they broke down quickly after buying a second-hand iPhone. Refurbed is not just about smartphones, laptops, suits and a wider area.
Swappie was founded in 2016 by Jiri Heinonen and Sami Marttinen of Finland. It is reported that in the context of entrepreneurship, also through the purchase of second-hand iPhone experienced quality problems. Swappie has factories in Finland and Estonia, and all second-hand goods are purchased, maintained and sold by our own company. Sales in 2020 increased by 200% over the previous year, which is growing rapidly. It is said that lifting has been achieved in 12 countries due to the scourge of the corona.
