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I participated in HUAWEI's new product experience event where various products such as "HUAWEI FreeBuds Lipstick" and "HUAWEI WATCH GT 3" were exhibited.
* Category: Technology technology
HUAWEI expanding the main battlefield to the fashion and gaming markets
What caught my eye even more at the venue was HUAWEI's new completely wireless earphone "HUAWEI FreeBuds Lipstick".
According to the explanation of the person in charge of the venue, as the name suggests, this earphone of the person in charge of the venue was designed with the image of lipstick. The case is also made of metal, and it feels like a luxury brand lipstick. In addition to its appearance, it also has a full range of functions such as noise canceling, which is unusual for the inner ear type.
This is the new smart watch "HUAWEI WATCH FIT mini". According to the explanation, this smartwatch was "designed with the image of a luxury watch for women."
Here is the classic model (46mm) of the newly released "HUAWEI WATCH GT 3". Although not flashy at all, leather bands and metal frames create a formal luxury.
I actually asked the model at the venue to attach it. Both have a design and texture that is not inferior to luxury brand watches, and it seems that they can be worn in any scene.
In addition, there was a "Kawaii" corner at the venue, and it was exhibited in a form that appealed the fashionability of "HUAWEI FreeBuds Lipstick" and "HUAWEI WATCH FIT mini".
Furthermore, a bag pack made by HUAWEI has also appeared. The letters HUAWEI are engraved in gold on the top of this "HUAWEI Classic BackPack", and you can feel the good quality as a fashion item.
In addition, at the venue, I was able to experience the display "HUAWEI MateView GT 34" for PC gamers. It features a high refresh rate that is advantageous for games and a curved screen that enhances the immersive feeling.
Gaming mouse "HUAWEI Wireless Mouse GT" is also available. HUAWEI has little track record as a brand for PC gamers, but it is a product lineup that makes you feel the future potential.
And surprisingly good was the wireless keyboard "HUAWEI Ultrathin Keyboard". It feels good when you press a key and is quiet.
In this way, HUAWEI's new products are full of business items such as bag packs, notebook PCs, displays, mice and keyboards. All of them have a good texture and make you think "I want to have them under the HUAWEI brand".
At this new product experience event, we saw many products that strongly felt the value of HUAWEI as a fashion and brand, not just digital gadgets.
Due to sanctions from the United States, HUAWEI has been struggling in the smartphone market, which was the main battlefield. However, it seems that the company is trying to reborn the brand HUAWEI by further expanding the product categories and targets.
