From EDION, the top brand of consumer electronics mass retailers in the Kansai region, we asked Tsuyoshi Ido of the Communication Products Department of the Information and Communication Management Department to put out a gadget from a high-end smartphone, and Daisuke Nagai of the Information Products Department gave us a notebook PC and Hiroshi Tachi. We asked Mr. Toshi and Mr. Tomohiro Kinoshita, a Wi-Fi router, to introduce us to Geki Oshi from the latest digital gadgets.
Set discounts with original SIM contracts are also popular at the smartphone sales floor
Mr. Ido named the best 3 high-end smartphones as ASUS's "ROG Phone 5", Apple's "iPhone 13 / iPhone 13 mini", and Xiaomi's "Xiaomi 11T Pro", of which ROG Phone 5 was the most intense. I have.
ROG Phone 5 is a gaming smartphone that bears the gaming brand "ROG" that is particular about the comfortable play of games. It is a high-spec model equipped with Snapdragon 888 5G, memory is 12GB or 16GB, and storage is 256GB compatible with UFS 3.1. The 6.78-inch full HD + AMOLED display has a refresh rate of 144Hz, which is comparable to a monitor for gaming PCs. The reaction speed of the touch panel is also 24.3ms, which corresponds to repeated hits.
At the time of its release, it was called the strongest of all gaming smartphones. Currently, the top model "ROG Phone 5 Ultimate" and "ROG Phone 5s" with improved processor performance are also on sale, and it is a series that you can feel the company's stance of always seeking the strongest position.
"Ideal for those who want a smartphone specializing in gaming. With a cool design like ROG, the speaker has high sound quality. It is incomparably superior to other smartphones, and you can enjoy powerful sound with bass. Individual I will push this to the target "(Mr. Well)
ASUS "ROG Phone 5"
iPhone 13 / iPhone 13 mini is the latest model of iPhone that is more powerful with the latest A15 Bionic in the CPU.
"The battery life is much better than the previous model. The iPhone 13 has the best balance in the 13 series, and the 13 mini is excellent for one-handed operation. If you are not particular about the camera, the iPhone 13 is the best. It's a push "(Mr. Well)
Apple's "iPhone 13"
Xiaomi 11T Pro is Xiaomi's top model. Equipped with a trinocular camera including a 180-megapixel wide-angle camera, the SoC is Snapdragon 888. The 6.67-inch AMOLED display supports a refresh rate of 120Hz.
"Like Xiaomi, the cost performance is the strongest even in the high-end model. The design is both simple and luxurious, the mirror finish on the back, plus the metallic processing is also a double circle" (Mr. Ido)
Xiaomi's "Xiaomi 11T Pro"
EDION has expanded the number of stores that handle SIM-free iPhones to 193, so it seems that the number of customers seeking to purchase Apple products is increasing.
"Customers often ask us about set discounts under SIM contracts. There is a set discount benefit with EDION SIM. We also recommend mobile e-insurance, which covers up to 3 terminals with a premium of 700 yen." ( Mr. Ido)
As for Android devices, the trend toward saving money will continue in 2022, so it is predicted that bottom products of around 20,000 yen will become the mainstream.
Hot Cook is a leading product for IoT cooking appliances
Mr. Kinoshita of the Information Products Department mentions Huawei "HUAWEI Band 6", Sharp "Healsio Hot Cook", and Apple's "iPad mini" as notable products of the latest digital gadgets. The most intense Oshi is HUAWEI Band 6.
HUAWEI Band 6 is a smart band that can perform various health management such as blood oxygen level, heart rate, sleep, stress monitoring, menstrual cycle tracking, and record workouts that train your physical strength and appearance.
"Amid the protracted Korona-ka, it's attracting attention as a health care device. It keeps track of various health-related monitors and workouts, has a battery life of two weeks, and yet weighs only 18g. I think this model has a strong presence as demand increases. "(Mr. Kinoshita)
Equipped with 1.47 inch AMOLED, it also supports music playback and remote shutter of the camera by linking with a smartphone. A wide variety of colors are available, including graphite black, cherry pink, forest green, and amber sunrise. Compatible OS is Android 6.0 or above, iOS 9.0 or above.
"It is recommended for health conscious people because it can manage sleep and workout at a price of 10,000 yen or less. It is a size that does not cause discomfort on the wrist, so it is easy to wear even during sleep, and it is always worn. I think it's good for those who used to. "(Mr. Kinoshita)
"HUAWEI Band 6"
Healsio Hot Cook is a waterless electric cooking pot that puts ingredients, selects a menu, switches on, and cooks automatically until completion. The new model "KN-HW16G" that appeared last summer is a model that realizes space saving with a capacity of 1.6L. The variation of the menu that mixes automatically is increasing.
"The new model of Hot Cook has a smaller body size than the conventional model, but the rotation speed of the mixing technique unit that mixes ingredients has increased, and the cooking menu has become more diverse. There is also a function that works with smartphones, and IoT I think it is a leading product for cooking appliances. "(Mr. Kinoshita)
Sharp's "Healsio Hot Cook KN-HW16G-B"
The iPad mini is a small tablet that uses the iPad OS. In 2021, the 6th generation will be released, eliminating the home button, integrating the fingerprint sensor with the power key at the top, and making Touch ID easier to use. The processor uses the high-end A15 Bionic.
"Although it is almost the same size as the conventional model, the screen size has been increased to 8.3 inches. Touch ID is easy to use by wearing a Korona-ka mask and is highly evaluated by users. Apple Pencil (2nd generation) The value is increasing as a product that fills the gap between iPhone and iPad Air, such as support. "(Mr. Kinoshita)
Apple's "iPad mini"
Pay attention to Zenbook 13 and VAIO SX 12 which have long battery life
Mr. Nagai highly evaluated ASUS "Zenbook 13" and VAIO "SX12" for less than 14 inches, Apple "14 inch MacBook Pro" and ASUS "Zenbook Pro Duo" for 14 inches and above, gaming notebook PC Then, it is "G-Tune E5-165" of the mouse computer and "New Alienware x17" of Dell Technologies.
The Zenbook 13 (UX325EA) is a 13.3 inch mobile notebook that first appeared in 2021 and attracted attention for its lightweight and powerful performance. The high-end model UX325EA-EG124T is equipped with an Intel Core i7-1165G7 processor for the CPU, 16GB for memory, and 512GB SSD (PCIe) for storage. Battery life is about 14.4 hours.
The "ZenBook 13 OLED (UX325EA-KG409TS)" equipped with an organic EL display released in May has increased the SSD (PCIe) to 1TB. Battery life is about 13 hours.
"The Zenbook 13 has a long battery life and is convenient to carry around. It was probably the longest notebook PC equipped with the 11th generation Core processor at that time," (Mr. Nagai).
ASUS "Zenbook 13"
The SX12 is a 12.5-inch lightweight and compact mobile notebook PC for business use. The size of the main body is W287.8 x H15.0 to 17.9 mm x D205.0 mm, which seems to be quite small, but the screen surrounded by a narrow frame spreads over the main body, so it is not difficult to see for its size.
The CPU is Intel Celeron 6305 / Core i3-1115G4 / Core i5-1155G7 / Core i7-1195G7, the memory is 8GB / 16GB / 32GB, and the storage SSD (PCIe NVMe) is available in a wide range of options from 128GB to 2TB. It weighs a minimum of about 887g and a maximum of 925g. Battery life is up to about 30 hours.
"It's 12.5 inches and it's easy to fit in a bag, so it's recommended for users who frequently bring out their PCs. The design is also cool. You can choose a Japanese keyboard or English keyboard without kana printing, and the main body color is fine black. You can choose from fine white, bright silver, and urban bronze. "(Mr. Nagai)
VAIO's "SX12"
The 14-inch MacBook Pro has a completely redesigned body and uses the same ProMotion display with mini LEDs as the iPad Pro. Brightness and contrast have been greatly increased. The Touch Bar has been discontinued and is back with the familiar keyboard. The HDMI terminal, SD card slot, headphone jack, and MagSafe terminal for charging using a magnet are back. The specifications that restored the parts that were too advanced and difficult to use of the previous model are conspicuous, and it is easy to use.
Equipped with the latest Apple M1 Pro chip, the Apple M1 Pro chip comes in two types: 8-core CPU, 14-core GPU, 16-core Neural Engine and 10-core CPU, 16-core GPU, 16-core Neural Engine. You can choose.
"Apple's original Apple M1 Pro / Apple M1 Max has high performance, and I feel that it is a remarkable PC." (Mr. Nagai)
Apple's "14-inch MacBook Pro"
Zenbook Pro Duo is a new concept laptop with another display on top of the keyboard. We have a lineup of two models, a 14-inch UX482 and a 15.6-inch UX582.
UX482 is Intel Core i7-1165G7 processor or Core i5-1135G7 processor, memory is 16GB, storage is 512GB, or 1TB SSD (PCIe).
The UX582 is an Intel Core i7-10870H processor with 32GB of memory and 512GB of storage. Adopting NVIDIA GeForce RTX 3070 Laptop for graphics, it boasts the strongest graphics environment as 15.6 inches for creators.
"The 15-inch UX582 is equipped with a 3840 x 1100 sub-display in addition to 4K organic EL, and has a vast desktop area. By arranging multiple windows, work efficiency is greatly improved." (Nagai Mr. Miss)
ASUS "Zenbook Pro Duo"
For gaming notebook PCs, G-Tune E5-165 is Mr. Taji's fierce boss. Uses a 15.6-inch non-glare LCD. CPU is Intel Core i7-11800H processor, memory is 16GB, storage is 512GB SSD (M.2 PCIe NVMe), GeForce RTX 3060 Laptop GPU is adopted for graphics, smooth even the fine details of the game screen I will project it.
"G-Tune E5-165 is a WQHD (2560 x 1440 dots) with a wide color gamut and is equipped with an LCD screen with a refresh rate of 165Hz. Not only for games, but also for creative work such as video editing. Suitable for you "(Mr. Nagai)
Mouse computer "G-Tune E5-165"
The gaming notebook PC that Mr. Nagai is the runner-up is the New Alienware x17. It features a huge 17-inch screen with few choices for a notebook PC. It's an immersive experience. The exhaust port is decorated with a honeycomb pattern on the upper part of the keyboard, and the gray of the brand character emerges with LED.
"Intel Core i7 11800H processor, 16GB memory, 512GB SSD (M.2 PCIe NVMe), NVIDIA GeForce RTX 3070, full HD equipped model are available. It is a combination spec that is common in gaming PCs, but overall it is organized It is a machine with a large screen and easy to use. "(Mr. Nagai)
Dell Technologies "New Alienware x17"
Buffalo's "WSR-5400AX6S", which won the mass retailer award, is extremely popular
The router that Mr. Taji highly evaluated was Buffalo's "WSR-5400AX6S". It is a super-super oshi product that won high praise from not only EDION's Mr. Taji but also other mass retailers, and won the mass retailer award as well as the category award.
Buffalo "WSR-5400AX6S"
Supports Wi-Fi 6 and achieves high communication speed through 4-stream communication and wired LAN gigabit communication. The theoretical value is 4803 Mbps for the 5 GHz band, 573 Mbps for the 2.4 GHz band, and 1 Gbps for the wired LAN. It is compatible with the international standard "Wi-Fi EasyMesh" for mesh networks, and enables high-speed communication over a wide range in combination with multiple compatible routers and repeaters. There are two color variations, champagne gold and matte black, and the clean design without an external antenna is also impressive.
"This is a typical Wi-Fi 6 product that boasts a communication speed of 4803 Mbps in the 5 GHz band. It also supports EasyMesh, and if you add a repeater, you can build a comfortable Wi-Fi 6 environment throughout the house. EDION Recommended This is the number one product. "(Mr. Taji)
According to Mr. Taji, many customers who come to the store looking for network products are worried about the pairing method and are often asked when purchasing. If you organize information to some extent, such as the size of the house you want to install and the type of equipment you use, and visit the router section of a mass retailer, it will be easier for the clerk to answer the question.
