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What is the permit required when a restaurant starts mail order?
When a restaurant starts mail order, it is necessary to obtain permission suitable for the product to be sold.The permit required for mail order is completely different from the restaurant business license.Therefore, check what permissions are needed again and apply for the application.In addition, when selling food by mail order, it is highly likely that licensing for the manufacturing and sales industries will be required.
(It is also possible to start mail order while operating a store)
■ List of business licenses in Tokyo
There are various types of business permits.For example, Tokyo's business permit includes the following:
[Manufacturing / processing industry]
Such
[Sales business]
[Cooking industry]
[Processing business]
What happens when sold without permission
If you sell foods without permission for manufacturing and sales, you may get guidance.However, the system cannot be disposed of business suspension.
Nevertheless, if some problems occur and develop into a lawsuit, you may be disadvantaged if you have not obtained permission.Be sure to get permission to sell food safely and properly.(It is important to confirm the required permission and respond without any notification)
What is the procedure for restaurants to start mail order?
What kind of procedure should be taken for restaurants to start mail order?The following explanation of specific procedures.
■ Determine sales products
First, let's decide what kind of product to sell by mail order.One way is to sell the products provided as restaurants by mail order.In addition, there are also foods and seasonings used in restaurants, and sell meal kits that can reproduce the same taste as the restaurant at home.
食品ではなく、店で使用している食器やオリジナルグッズSuchを販売するのもおすすめです。ファンが多い飲食店なら、食器やオリジナルグッズを欲しがる人もたくさんいます。
■ Return the permission of the health center
As already explained, in order to sell food by mail order, it is necessary to have a business permission and manufacturing and sales license specified by the Food Sanitation Law.The required permission varies depending on the food to be sold, so if you decide the product, check what permission is required.
It is important to note that selling food without permission can lead to various troubles.Make sure you get permission according to the type of product.
■ Product prototype / inspection
Prototype products to sell by mail order and make sure there are any problems.Even if it is a product that is already handled as a restaurant, the quality may change during transportation in selling by mail order.In particular, care must be taken when handling damaged foods by mail order.
It is necessary to make a mail order product and inspect it while considering the process of transporting food.
■ Create a mail order site
In order to sell food by mail order, a special mail order site is required.Here, we will explain how to create a mail order site.
（いちからサイトを作成する）
If you launch your own mail order site, you can freely design and place it.You can create a mail order site according to the image of the restaurant.If you use a tool to open an online shop, there is no problem if you do not have expertise.There are various templates and you can choose your favorite design.
However, it takes time to prepare to make everything yourself.It is important to note that all updates need to be handled by yourself, and it takes time.
（モールに出店する）
If you open a store in the mall, you can easily sell the prepared products.It is easy to attract customers because there are already many users in the mall.Even those who do not know the restaurant that runs may be interested in the products they are exhibiting.
Check the conditions properly, as it may require a screening to open a store in the mall.There is also a fee to open stores and sell products.You should consider whether it is best to use a mall while taking into account cost -effectiveness.
（制作会社に依頼する）
If you ask a production company, you can create a full -fledged mail order site with elaborate designs.It is also suitable when you want to focus on mail order, as you can get advice from a specialized standpoint for the operation of a mail order site.However, as you ask an expert, the cost of launching and operating a mail order site is high.Update work is also left to the production company, but it may not be possible to update immediately when you want to update.
Compare how to start an online shop!Introducing points to see and recommended services by store opening method | EC Knowledge
■ Consider the price of the product and the delivery method
商品の値段や配送方法Suchも、よく検討したうえで決める必要があります。商品の値段は仕入れ価格をもとに計算しましょう。具体的な計算式は「仕入れ価格÷原価率」です。
When exhibiting in the mall, it is necessary to calculate after considering the commission.Define the fee from the cost rate, and calculate the price of the product in the formula of "Purchase price / (cost rate -commission)".
It is also important to choose a delivery method that can properly transport food while keeping costs as low as possible.
Explain the precautions when a restaurant starts mail order
There are some points to note when a restaurant starts mail order.Here, we will explain specific precautions.
■ Be careful about food display
食品を販売する際は、食品表示法に基づいて必要な情報をパッケージに表示する義務があります。表示すべき内容は、原材料名、栄養成分、添加物、消費期限または賞味期限、保存方法Suchです。
These are items that must be displayed as a criterion for choosing food or affect health management, so they must be displayed.It is easy to create a display label and paste it on the package.
■ Know the Specified Commercial Transactions Law
The mail order site is subject to the Specified Commercial Transactions Law.The Specified Commercial Transactions Law is to protect consumers from troubles that occur in the sale of products.It stipulates the rules that businesses should follow and systems such as cooling off.
通販サイトのユーザーに不利益を及ぼすつもりがないとしても、特定商取引法が冷めている広告表示や誇大広告Suchのルールに違反すれば罰則の対象になります。特定商取引法の内容をよく理解しておき、違反しないようにしましょう。
■ For frozen products, devise packing
冷凍した食品を販売する際は、梱包に配慮が必要です。保冷剤や保冷バッグSuchを活用し、クール便で配送しましょう。
In addition, in order to handle frozen foods, it is necessary to obtain permission from the "food frozen or refrigerated industry".Don't forget to apply before selling frozen products.
■ Remember the cost of delivery and packing costs.
In selling products by mail order, there are many shipping and packing costs.When calculating costs, you must always include shipping and packing costs.
In addition, in order to make a profit, try to keep the shipping and packing costs as low as possible.Since the costs depending on the delivery method and packing method will change, incorporate various ideas to reduce costs.
Packed before the product!?Explain from basic knowledge of packing materials to practical ideas | EC Knowledge
■ Create a description as needed
When selling foods by mail order, most of the cases are cooked by consumers.In order to eat as delicious as possible, you need to add a description to each food.Show tips for thawing and heating, and introduce recommended recipes.
If you can eat the food that arrived by mail order deliciously, it will lead to the evaluation of the restaurant itself as well as the food.Let's focus on explanations, as it may be a chance to come to the actual store.
■ Mail order cannot be made with eating and drinking business license
In order to open a restaurant, you need a food and drink business permit, but this permit alone cannot mail food.The management of restaurants and the sale of food on the mail order site are different.As already explained, be sure to get the necessary permission and start mail order.
The number of restaurants shifting to mail order due to corona is increasing
With the trend of the new colonavirus, the number of people visiting restaurants is decreasing.Remote work has also spread, and many people have finished eating at home on weekdays.Many restaurants are declining in sales, and more and more foods are starting to order food as new businesses.Some prefectures are conducting business conversion support projects.
Let's challenge food shopping, based on future strategies.
summary
When a restaurant starts a mail order site, you need to obtain the necessary permission properly.Then, let's sell foods while keeping the Food Sanitation Law and the provisions of the Specified Commercial Transactions Law.
SHOP by (Shop Bye) provided by NHN Commerce JAPAN is a service that makes it easy to launch original mail order sites.Since there is no initial fee or monthly fee, it can be used without charges until the product is sold.Because the template is substantial, it can be designed to match the image of a restaurant.Please use it to start a mail order site as a restaurant.
