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Huawei announced a laptop and tablet device at MWC (Mobile World Kongress) held from February 26 to March 1 (local time).Will these new models be released in Japan?Huawei Device Japan and South Korea Region I had the opportunity to group an interview with his president, Gaha, and I will tell you how.
――Do you decide to release new products in MWC in Japan?
"Japan is in the range of the first -stroke. The release time is in the second quarter. The" Matebook X Pro "and" MediaPad M5 "series will definitely be released."
"On February 24, we opened the first HUAWEI shop at Yodobashi Camera. This shop will exhibit PCs, tablets, smart wipons, Wi-Fi routers, and even wearable products."
――When did you plan to open the shop?
"I think it was around August in 2016, but the store opening plan started from that time. At that time, I estimated ROI when opening a store, but the result is a very satisfying figure. It wasn't necessary. As a candidate site, there was a shop of about 100 square meters in Hachi -chome in Ginza. In addition, it is a large crossroad with Harajuku in Omotesando, and now Adidas has entered. was.
However, when I opened a store in such a place, I found that it would be a big deficit, so I came to the idea that it was important to have a solid purpose, rather than "opening a store to open a store."
This time, we decided to open a store at Yodobashi Camera Multimedia AKIBA, but it was a good opportunity.Of course, when opening a new store in the future, it will still be based on ROI.We would like to develop a large number of shops in a hurry and avoid the situation where profitability is ultimately not.Outside of China and Japan, other Chinese manufacturers opened a store at once and closed a large number of stores at the end of the same year.I think this is a failure in the sense of branding. "
――I think Matebook X Pro is a competitive product, but who do you want to sell to?
"In this Matebook X Pro, we believe that we will enter the full -fledged PC market for the first time.
MWC also welcomed many Japanese customers, but many of the customers who have seen it have said, "I want one."Each member is also selected, so I would like people who want to buy a new computer.
In fact, two years have passed since I entered this PC market, but we have taken a conservative sales strategy.First of all, we have worked to create a relationship between related companies in the PC industry -for example, distributors, retailers, service providers, etc.From here, I would like to gradually provide products that match the market.Therefore, we recognize that our PC products are not at the stage of achieving such goals, whether they want to take a short period of share in a short period of time, how many units they want to sell.I would like to decide on a sales strategy while watching the situation for a while. "
――What are you going to respond to for two years?
"That's right. Over the past two years, we have received a very good feedback from traders and users. We have gathered opinions on PC products that Japanese consumers have been on SNS.It is firmly reflected in the next generation.
As I mentioned earlier, I do not set a numerical goal, but I have understood various things about the Japanese PC market.The characteristic is the two "60 %" figures.The first is that a PC over 15 inches accounts for 60 % of the total.The second is that 60 % of the total is sold through BtoB sales channels.
However, we are still focusing on products under 14 inches and focusing on the BtoC market.Therefore, in order to increase the share in the future, you will have to send it to more than 15 inches, which will be the mainstream, and those on the BtoB sales channel.That said, at this stage, I would like to concentrate on understanding consumer needs and building relationships with the industry.
By the way, when it comes to sales volume, it increased about 30 times compared to January 2017.So, first of all, if you do what you need to do, for example, make a proper product, build a sales channel, create a relationship with companies, and steadily increase the number of reviews, the number of sales volume naturally.I think it will increase. "
―― 2 In 1 PC or tablet, which should be emphasized in the future?
"I think the style of 2 in 1 is indispensable in the future. This is something that is common to both Android and tablets, and we do not consider the product series that has already been developed.For 2 in 1, I would like to explore the most suitable habits of consumer use.
We believe that there are two uses for these products.One is a job use, one is entertainment.Therefore, we will continue to develop products mainly in these two uses. "
――The “MediaPad M5” series has two sizes, but in Japan do you think you have a need?
"I think it will be decided by the buyer and the person who use it. Actually, it is known that many end users who are purchasing tablets are" people who do not use smartphones ". In fact, feature phone users.However, the Android tablet is often purchased as the first smart device for himself.
Many consumers who buy tablets are over 50, and this is also a user who happens to use feature phones.These people use tablets like smartphones.For example, when you go to the park, you will see a scene where these users take pictures with tablets instead of smartphones.
We have grasped these trends and needs, and have issued a tablet that meets the needs.Our tablet is proud that the camera function is better than the iPad.I think that this has been accepted by the Japanese market and has been accepted at a quick speed. "
――I had a notice of the latest machine “P20” in the P series. What was the response in the current “P10”?
"Since the P10 series was released in June last year, its sales have exceeded our expectations. Not only sales volume, but customer satisfaction and popularity are ranked high in many rankings. Among them," P10.Lite is the best selling. Eight months have been around, but I think it's been the second success since this year and it has reached the last peak.
We are very satisfied that the P series has made this track record in Japan.Therefore, I would like to continue to develop the successor model for the series in the future.Thanks to you, the brand "~ lite" has become popular as a typical segment, and the name "~ lite" has come to be seen in other companies' products.
―― Can you expect that the “P20” series will be released in Japan?
"Yes, it will always be released in Japan. It is included in the first sales country."
While walking around the city of Barcelona where the MWC2018 was held, I often saw advertisements that forecast P20 / P20 Pro.This will be announced again on March 18.In the near future, together with laptops and tablets, it will be a hot topic in Japan
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