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The strongest sports media ESPN in the United States, accelerating advanced technology

ESPN, a major US sports media giant, has recently been dedicated to cable TV (CATV), called "Code Catting", and has been declining the number of contractors on cable channels.Therefore, we are embarking on diversification of business.

The paid streaming service ESPN+has also worked on the package with the parent company Disney+and Hulu, and announced on July 3, 2021 that the number of contractors reached 14.9 million.

スポーツメディア大手ESPNが展開する有料ストリーミングサービスESPN+の画面例(図:ESPN)[画像のクリックで拡大表示]

Meanwhile, on September 2nd, the ESPN Edge Innovation Center, which was affiliated with three technology companies, Microsoft, Microsoft, a major mobile phone company, and a major comprehensive consulting company.The center) is established.

全米最強スポーツメディアESPN、先端技術の取り込み加速

The center aims to explore how 5G, AR (extended reality), VR (virtual reality), and mobile edge computing can be used to enhance storytelling in sports media.There is.

ESPNがマイクロソフト、ベライゾン、アクセンチュアとの提携によって設立した「ESPN Edge Innovation Center」の紹介サイト(図:ESPN)[画像のクリックで拡大表示]

Accenture, based in Ireland, has set up ESPN and innovation labs, studying technologies and approaches to strengthen sports broadcasts, consumers, and to strengthen the production of personalized fan experiences.

Microsoft explores cloud -based solutions to provide optimal content and services when customers want.Utilizing Microsoft's cloud platforms, automation, analysis, artificial intelligence (AI), and machine learning, the two companies will explore fan engagement that emphasizes personalization and accessibility.Cloud service Microsoft Azure is used as a major cloud platform for ESPN Edge.

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