The "500 -yuan smartphone era" is coming to China where the price is not stopped: Yasuhiro Yamane's latest situation in China (page 1/2)

Discount sales of terminals with a contract set with a telecommunications carrier have become common in China.The 1000 -generation smartphone is now available for free with a two -year contract.Due to this effect, the price of smartphones has been further reduced recently, and the number of models that cost less than 1000 yuan has increased rapidly.This low -priced smartphone not only raises the utilization rate of smartphones among Chinese low -income earners, but will also expand in large quantities in emerging countries other than China.

In the third quarter of 2013, China's mobile phone sales have exceeded 100 million units in history due to the support of the strong smartphone demand.According to the Chinese research firm ENFODESK, the total number of domestic mobile phone sales in China in July to September 2013 was 1220.666 million units, giving a growth of 14 % from 90.39 million units in the previous fiscal year.Of these, smartphones account for 93.08 million units, accounting for about 90 % of the total.

The top Samsung Electronics for each manufacturer is 18.In 4 %, Lenovo, Uryu (Coolpad), Huawei (Huawei) followed in the 10 % range below it, followed by ZTE, Tianyu, and Apple in the 5 % range.Recently, the small -paced small -American technique (Xiaomi) is ranked 9th and ranks in the top 10.

Except for Apple, which is focused on high -end high -end models only for high -end high -end models, manufacturers from other countries have a lineup from high -end to entry.Even Xiaomi, which only one or two models in the market a year, has four models, "MI3", "MI2A", "MI2S", and "Red rice" to provide a wide range of products to users.In addition, many smartphone makers have a model for China, which has a model that supports major mobile phone operators in China (TD-SCDMA), China and China (CDMA2000).Because it is done, the number of substantial products reaches more than 20 models.

In this way, Chinese manufacturers are developing a variety of products, but the largest sales volume is 1000 yuan, which is called "1000 yuan smartphone" (about 16,000 yen to 26,000 yen.) The product ... "It was".

Since the first 1000 -yuan smartphone has appeared, by providing a plan that allows each mobile phone operator to purchase a smartphone for free with a two -year prepaid contract, it can be purchased by middle and low -income earners, and the number of smartphones is on the right.It continues to grow up.

The 1000 yuan smartphone also features high -end products with quad core processors and large -screen displays of 5 inches or more in the latest models.However, not everyone in the Uther is looking for a high -end model, but as if it were, low -priced models with a 4 -inch display in dual core processors are appearing one after another.Nowadays, it is natural to cut less than 1000 yuan at the price of the middle -range class smartphone, and many models of entry -class products that are less than 500 yuan (about 8400 yen) have appeared from each company.

So, what kind of price models have been sold in the Chinese smartphone market since late 2013?According to the report of ENFODESK's domestic smartphone sales number, in the second quarter of 2012, about half of the "1000 yuan smartphone", which is 1001 yuan to 2000 yuan, is about half of the total, and the next is less than 1000 yuan..It continued in 3 %.Looking at the overall, more than 2,000 yuan products accounted for 70 % of the total, and the top selling smartphones in China accounted for 1000 yuan smartphones.

However, looking at the data in the second quarter of 2013, the share of 1000 yuan smartphones retreated to about 30 %, while the products of 1000 yuan less than 1000 yuan are 40..It has grown to 8 % and 40 % of the total.In addition, the price here is the price in batch purchase of the SIM rock -free model alone.