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Orders for 40 % in their 20s and 30s! Is the Toyota sports car "GR86" popular with young people?

Toyota's sports car "GR86" is gaining popularity among younger generations.It was released on October 28, 2021, but about 30 % of the buyers were in their twenties a while ago, and the percentage was over 40 % if they were included in their 30s.I tried to explore what would attract young people in this car.

○ Is it true that young people leave the car?

"GR86" is the second generation of sports cars that Toyota co -developed with Subaru.The overall appearance, engine, and transmissions are common to both cars, but there are differences in the details of the design such as the front grill and the chassis settings containing suspension.

There are three types of GR86 grade.The 6 -speed automatic (AT) car of the highest level "RZ" is 351.It costs 20,000 yen, but the cheapest entry model "RC" is 279.You can buy it for 90,000 yen.However, RC is only a 6 -speed manual shift (MT).The RC also has the aspect of a custom car, and does not wear aluminum wheels and is simply suppressed.

The vehicle price of the 6 -speed MT is more than 160,000 yen cheaper than the AT.Because of that, less than 70 % of GR86 orders are manual shift vehicles.This trend was the same even in the first generation.

Indoor room of "RZ" (MT).The sheet skin is ultra -leather x genuine leather, and the interior color is black x red.The interior color can also be selected for black.

Still, the vehicle price of around 3 million yen is not cheap, but if you use residual value settings and leasing, you can reduce your monthly payment, so if you can cover it within your budget, once.I want to ride a sports car. "The only options for sports cars near the price range are Mazda's "Roadster/Roadster RF".

It's been a long time since I started hearing the word "young people leaving cars", but I don't think so.Car lovers exist properly.I guess the popularity of Subaru "WRX" is also solid.However, the car costs not only the purchase price but also the maintenance cost, and today that income has not increased in the past 20 years, there is a reality that it is not possible to do it in life, so it would have been possible to work on the car.。In the case of 86, the popularity of used cars in the first generation is strong and the residual value setting is increased, which seems to increase the willingness to buy the new GR86.

The recognition of residual value setting loans and leasing is increasing.If you can pay at a fixed monthly price, those who think "once a sports car" should exist, regardless of age or gender.Until now, the manufacturers and dealers have not been fully responded to consumers, including sales methods.

○ What is a "naughty" car made by Toyota?

The first generation of Toyota "86" and Subaru "BRZ" was released in 2012, so this time it will be a full model change for the first time in nine years.The new GR86 has a more high -quality shape, giving a sophisticated impression.As you look at the exterior in detail, you will notice that you will be enchanted.The interior is also the impression that the interior has increased.

The body size of the "GR86" is 4,265mm in length, 1,775mm in width, and 1,310mm in height.The photo is "SZ" on the left, the body color is "sapphire blue" and the right is "Crystal White Pearl".

The test drive was the 6 -speed AT and MT of the highest grade "RZ", and the SZ AT, which is an intermediate grade.

20〜30代で受注4割! トヨタのスポーツカー「GR86」は若者に人気?

RZ is the highest grade, and the interior uses genuine leather and has a gorgeous impression.The seats have a bucket -like shape, and they snuggle up to the body.If you put an ignition and start the engine, you will hear a good tone, but it is not that much explosion.

"GR86" is 2.Equipped with 4L horizontally opposed engine.The maximum output is 235ps (7,000 rpm) and the maximum torque is 250 nm (3,700 rpm).By the way, the displacement of the first "86" is 2.It was 0L

Immediately after running, I thought this was a pretty hard suspension.The pavement at the parking lot was peeled off, but both the body and body bounced.It's easy to understand that it's a sports car, but isn't it a bit too much?In the automatic car, the drive mode could be selected from "normal", "sports", and "truck", but in sports mode, the hardness stands out.Even on roads that were not so rough, I felt rugged vibration.

Compared to BRZ, Toyota expresses that the feature of GR86 is "naughty".On the other hand, it is true that the new GR86 has evolved into a fairly high -quality car compared to the previous 86.Not only the exterior and interior, but also the quietness while driving was considerable.Therefore, I felt that it was finished in the opposite direction to the expression "Yancha".

What is Toyota's "naughty"?According to the developer who heard the story after the test ride, it refers to how to move more agile for driving operations.

Certainly, it has been conveyed that if you run on a curve that turns left and right as you swell, it has the characteristic that cuts more than you operate the steering wheel, and it incorporates intentional maneuverability.It seems that when the driver operated the handle, it was easy to bend regardless of the accelerator operation.I had a chance to run on the circuit before the release, but I got a glimpse of the GR86, which turned so well that I thought it would turn too much.Toyota may have described the intentional maneuverability as "naughty".

Nevertheless, in normal driving, such a situation is not much conveyed.In the case of RZ, the high -performance tires developed for sports cars are attached, and the tire dimensions have a large diameter of 40 %, which is extremely flat, so it is not too irritable and is suppressed.

On the other hand, when it comes to SZ, the tire brand is not for sports cars, but for advanced models, and the tire dimensions also have a flat rate of 45 %, so it seems that the chassis settings are likely to appear even when running normal.In other words, there is a place where the handle operation is somewhat calm.

"RZ" on the left, "SZ" on the right

The movement of the movement, but the restless running personality was that Toyota was looking for the first 86, so it seems that GR86 also inherited the character of the predecessor.Unlike general passenger cars, it is easy to understand that you can feel that you chose a sports car.

In order to realize a naughty run, the GR86 dares to use a different rear suspension mechanism from BRZ.He wanted another character as a chassis performance, as well as the difference between spring and damper.

GR86 will be satisfied with consumers who want to enjoy it.However, consumers who want to find joy in improving driving skills and want to evolve their running further may have a tough characteristic.

The fact that two types of sports cars can be selected between Toyota and Subaru, including the appearance and riding taste, including the front grill, are one of the results brought by the two companies.It is also a pleasure to choose a car to take a test drive and compare how the sports cars are different.

If Toyota and Subaru were developing their own vehicle planning, creating a sports car was so difficult to make a sports car, so that the issues to be overcome and could not be able to come out of each other.Mazda managed to do it, evolved the roadster for more than 20 years and has been selling it.According to Mazda, there is its own knowledge.

How to establish a sports car business at a familiar price is a difficult task for automakers.As one of them, Toyota and Subaru provided new sports car options in collaboration.

御堀直嗣みほりなおつぐ1955年東京都出身。玉川大学工学部機械工学科を卒業後、「FL500」「FJ1600」などのレース参戦を経て、モータージャーナリストに。自動車の技術面から社会との関わりまで、幅広く執筆している。日本カー・オブ・ザ・イヤー選考委員。電気自動車の普及を考える市民団体「日本EVクラブ」副代表を務める。著書に「スバル デザイン」「マツダスカイアクティブエンジンの開発」など。この著者の記事一覧はこちら